Michael Parness

put AI to work for you.

In eight weekly one-on-ones, we turn AI from a fancy search box into a working part of your week. We take one task you have on repeat and make it easier and measurably faster — built together, proven with real results.

Free 20-minute intro call. No pitch — just a fit check.

Friendly violet robot pointing forward from the bow of a sailboat riding a rising violet wave
The problem

You're using a thinking machine like a search engine.

Most people type a question into an AI chatbot, get a so-so answer, decide it's overhyped and move on. That's not your fault — nobody showed you the part that matters. AI isn't a better Google. It's a thinking partner that can do your actual workif you give it structure and context. That's what we'll do together.

Robot crammed inside a giant search bar, holding a magnifying glass, looking bored
What this is

One-on-one, not a course.

No video library you'll never finish. No webinar with 200 strangers. Eight weeks, just you and me, one hour a week — building AI into the real work you do, at your pace, around your goals.

Who it's for

Is this for you?

The answer's yes if you answer yes to any of these:

  • Do you work for yourself — lawyer, accountant, agent, therapist, coach — juggling the work and the business?
  • Do you run a small business and spend more time on operations than the work itself?
  • Have you poked at AI and come away quietly frustrated it hasn't paid off?
  • Do you want to future-proof your skill set?

(Already deep in AI? You don't need me. This is for everyone else.)

The fear

Afraid you'll break something? Good.

A little caution is exactly right. One of the first things I teach is how to use AI safely — what's reversible, what to double-check, and the simple guardrails that mean you'll never delete a file or trust a wrong answer by accident. You stay in control the whole way.

The eight weeks

From "what is this" to "I run on this."

Robot and a woman building a glowing machine together at a desk
Weeks 1–3 · Foundations

What AI actually is.

How to use it safely, your own setup — folders, structure, context — and how to talk to it so it delivers.

Weeks 4–6 · Build

A real task, off your plate.

We take something you do all the time and turn it into an AI workflow, together.

Weeks 7–8 · Make it stick

It runs without me.

Habits, guardrails, and the measured before-and-after so you can see exactly what changed.

Early on we find a real task from your week — something AI can genuinely help with — and that becomes our project. By week eight it runs, and you can see the difference.

Robot holding an oversized stopwatch and checklist beside a rising bar chart
Proof, not vibes

We measure it. That's the quality-management in me.

Thirty years in Operations, IT, and Quality Management taught me that "it feels faster" isn't good enough. We baseline your task at the start and check it at the end — the weekly report that went from three hours to twenty minutes; the inbox you finally tamed. You leave with proof, not vibes.

After the eight weeks

AI won't sit still — and you won't be left on your own. Come back for a tune-up whenever you want: a new workflow, a refresh as the tools change, or just to stay current. No subscription, no pressure — I'm here when you need me.

I missed one wave. I won't let you miss this one.

I built redwig back in the late '90s — a little social-sharing experiment, before that was even a thing. I was early… and I missed the boat on what it could've become. Since then: a career in IT leadership, then quality management, and now full circle — back to the solo professionals and small businesses I came from.

One-on-one, start to finish

Eight weeks · weekly 1-on-1 sessions · your workflows built with you · measured results.

Founding clients: $3,000

I only take a few at a time — because it's actually me.

put AI to work for you.

you didn't miss the boat.

Let's get you on it.

Jubilant robot surfing down a huge violet wave